To what extent does mimetic isomorphism influence change programmes in the information technology industry?

Creativity and innovation are the key tenets of competition in the information technology industry. However, “organisational decision makers under conditions of uncertainty are forced into actions resembling the lead taken by others in the field” (Hughes, 2006:47). To what extent is the aforementioned statement by Hughes (2006) true in the information technology industry?  During periods of uncertainty and the unknown, do information technology organisations simply panick, and  copy leaders and other players in the industry?


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